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Together, for a fair, innovative and sustainable hospitality sector

This manifesto is for everyone who is part of the Brussels’ hospitality, restaurant and events sector. Whether you are just starting out or a seasoned entrepreneur, you are an ambassador for your business and for the establishments that bring our region to life.

We are the people who are defining the Horeca industry today and shaping its future. We have the freedom to drive our vision forward, and make it a reality through the choices we make every day.

Committing to this manifesto means

  • Valuing our professions
    and supporting the skills development in the sector
  • Raising standards
    to deliver high quality experiences for our customers
  • Enhancing the attractiveness
    of Horeca and strengthen the reputation of our businesses
What are the foundations of our vision?

Towards fair and motivating social management

We strive for a model based on fairness, well-being and inclusiveness, where both entrepreneurs and employees can thrive. We stand for fair working conditions, a workplace that values talent and supports continuous learning, and offers opportunities for everyone to grow and succeed.

Towards sustainable and responsible business

We support a sustainable approach that prioritises responsible sourcing and mindful practices – benefiting the environment, the local economy and the long-term efficiency of our businesses. We recognise that progress is incremental and adapted to the realities of each operation.

  • Ensure fair and equitable working conditions

  • Stay informed and up to date with social legislation

  • Develop effective and inspirational leadership

  • Establish a strong service culture by developing the skills of our teams

  • Promote diversity and inclusion in our teams

  • Taking a thoughtful approach to managing resources – materials, energy and logistics

  • Offer balanced menu options to encourage better health

  • Prioritise local and responsible sourcing

  • Optimise menus and stock management to reduce waste

  • Lead by example – turn commitments into daily actions

  • Bring a sense of humour to everyday life

Don’t sit on the sidelines.
Join the movement to shape the future.

Why this campaign?

The hospitality sector is calling!

A dynamic and inclusive sector, full of opportunities. Whether you’re already in the industry or looking for a career where you can grow every day, this campaign aims to inform, educate and help you grow in this unique sector.

Interested in hospitality?

Are you looking for a career that allows you to create unique and memorable experiences for others? Hospitality gives you that opportunity. Explore roles in the front of house, bar,  kitchen or hotel services, and access professional training to enter this vibrant world where opportunity and creativity are at the heart of everything.

Already part of the sector?

You already know that hospitality isn’t just a job, it’s a constantly evolving human and professional adventure. But the learning never stops! To stay ahead, you need to discover the latest trends or perfect your techniques. Discover why continuous learning is the key to getting ahead. You’re not alone – join a community of experts and passionate people ready to support you.

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Thank you to Restaurant Ivresse and Hotel Indigo for their hospitality.

This communication campaign is funded by the Brussels Capital-Region.